Does your company have Google Analytics installed on your website but no-one knows how to use the data?
Would you like to benefit from the insight derived from Google Analytics in order to improve your website, drive more traffic, and increase business?
Would you rather take the analysis in-house because you cannot afford to hire an SEO specialist?
If so, sign up to one of my courses. I will come to your offices and train up your staff, even if it is just one person.
Whether you’re an absolute newcomer to Google Analytics, or have had some experience with Google Analytics, I have a course for you.
|INTRODUCTION||INTERMEDIATE||SETUP & IMPLEMENTATION|
|DURATION||Half-day (e.g. morning): 2 x 1.5 hour sessions with 20 minute break in-between.e.g. 9:00 – 10:30, 10:50 – 12:20||Half-day (e.g. afternoon): 2 x 1-hour sessions with 20 minute break in-between.e.g. 13:30 – 14:30, 14:50 – 15:50||Non-Ecommerce site: 1.5 hoursEcommerce site: 2 hours|
|COST||R3 500 for up to 6 people||R2 500 for up to 6 people||Non-Ecommerce site: R1 300|
|If doing both Introduction and Intermediate courses on the same day:
R5 000 for up to 6 people
|Ecommerce site: R1 800|
|WHO SHOULD ATTEND||Marketing, content, analysis, sales and web development. Anyone concerned with digital strategy.||Marketing, content, analysis, sales and web development||Front-end / back-end web developers|
|WHAT IS COVERED||What is web analytics?
How can Google Analytics help your business?
Explanation of Analytics terms, such as dimension, metrics, visits, visitors, bounce rate, etc
Walkthrough of all Google Analytics sections: Audience, Traffic Sources, Content, Conversions, Advertising
Explanation of different table views
Exporting / downloading reports
|Goals: what they are and setting them up
Custom dashboards and custom reports
Simple Regular Expressions
Setting up Intelligence Events (custom alerts)
Campaign tracking e.g. newsletter tagging
How to create campaign tracking URLs
|Creating a Google Analytics account.
Setting up properties and profiles.
Implementing tracking code for websites, mobile devices and Facebook tabs.
Ecommerce tracking if applicable
How to check that Google Analytics tracking is working (_utm.gif)
Configuring on-site search.